Spend
The Spend dashboard provides a comprehensive view of consumer expenditure and behaviour across time, locations, and categories.
Filters and Controls
The Spend dashboard is fully interactive.
All metrics, charts, and tables respond instantly to filter changes at the top of the page or selections made directly on the map.
Selecting an Area
You can select the analysis area in two ways:
Via the Map – Click directly on a region (for example, a Tourism Region, SA3, or LGA) to set it as your analysis area. The map automatically updates the filters and displays the selected boundary.
Via the Filters – Use the dropdowns at the top to manually choose your geographic scope.
Geography
Type of Area Defines the geographic unit of analysis:
Tourism Region
LGA (Local Government Area)
SA3
SA2
Suburb
Custom Region (if configured)
Area The specific area being analysed (for example, Brisbane, Mornington Peninsula). This determines the destination whose spending activity and visitor markets are displayed.
Time
Granularity Controls how data is grouped on charts and in tables:
Day – fine-grained analysis, useful for events
Week – the standard view for operational patterns
Month – monthly economic tracking
Quarter – long-term strategic trends
Date Range Defines the period for analysis (for example, 1 Jan 2025 – 27 Oct 2025). The dashboard automatically compares this period to the same timeframe in the previous year.
Spend Characteristics
Spend Channel Filters by transaction type:
All – includes both in-store and online spend
Offline – card-present, in-person spend
Online – e-commerce and digital transactions
Category Level Determines how industries are grouped:
Broad – high-level industry sectors
Granular – detailed subcategories
Categories (Broad/Granular) When in Category Analysis, select up to five categories to compare on the same chart.
Source Markets
Source Market Type Choose how visitor origins are grouped:
Origin SA3
Origin LGA
Origin State Filter by the visitor’s state or territory of residence (for example, Queensland, Victoria, or New South Wales).
Origin SA3s A multi-select search box allows specific market selection, with “Select all” and “Clear all” options.
Visitor Type
Visitor Type Defines which population segment is being analysed:
All – includes both locals and visitors
Local – residents within your defined local boundaries
Visitor – people from outside your local area If enabled, you can configure which SA3s or LGAs count as “locals” using the area editor.
Dashboards Overview
The Spend module contains several dashboards, each designed for a specific type of insight:
Spend Snapshot – overall view of total spend and performance over time
Category Analysis – breakdown of spend across industries and sectors
Rising and Falling Markets – top growth and decline source markets
All dashboards respect the same filters and area selections, including those made through the interactive map.
Spend Snapshot
The Spend Snapshot gives a high-level overview of total spend performance, trends over time, and contributions from visitor markets and states.
Category Analysis
The Category Analysis dashboard explores how spend is distributed across sectors, helping you understand which industries are driving or slowing total growth.
Rising and Falling Markets
The Rising and Falling Markets dashboard identifies the source markets with the largest year-on-year changes in total spend.
Growth Markets
The left-hand table lists the top 25 origin markets with the highest spend increases.
Declining Markets
The right-hand table lists the top 25 markets with the largest year-on-year declines using the same structure.
Map Integration
The map in the Spend module is not just for visual reference — it is a functional input tool. Users can:
Click on any region to select it as the active analysis area.
Toggle between geographic levels (for example, from SA2 to LGA).
Instantly see boundaries and data updates across all charts and tables.
Selections made on the map automatically synchronise with the filters at the top of the dashboard. This enables spatial exploration alongside traditional filter-based analysis.
Summary
The Spend dashboard is designed to provide a clear, data-driven view of consumer spending in your region. By combining interactive filters, map-based selection, and detailed breakdowns across time, categories, and visitor origins, it enables comprehensive understanding of:
Total expenditure and year-on-year performance
Industry-level growth and decline
Market and state contributions
Geographic concentration of spend
This dashboard forms the foundation for tracking tourism and local economic performance, identifying opportunities, and making evidence-based strategic decisions.
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